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Florida Blue’s Victoria Edwards: Content Strategist

If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional content strategist. Victoria understands the ins and outs of content marketing, search engine optimization, and website management better than most. She can speak eloquently and […]

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Storytelling Reinvented Through Video Marketing: Mad Bear Productions

Mad Bear is a video marketing and branding company that uses a mix of video and storytelling to artfully communicate a company’s message and create an emotional connection between a brand and its customers.   Storytelling for the Brand Storytelling is the art of pulling others into a new world. A skilled storyteller will captivate […]

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The Tampa Museum of Art: A Cultural Icon & Catalyst for Community Building

Most long-time Tampa Bay residents will agree on one fact: Tampa Bay has been an under-recognized and under-served market for a long time and we’re just now exiting this slump. With about 3 million residents, a diverse population, and a staggering growth rate, Tampa Bay harbors plenty of demand for culture, community, and other benefits […]

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Here Are the Real Reasons Why Employees Leave You

AMA has a job board specifically geared toward marketing professionals seeking jobs and seeking employees, so we found it fitting to offer words of wisdom from a seasoned recruiter. For hiring managers who strive to prevent their A+ employees from leaving, executive search expert Olivia DeLuca has valuable advice. DeLuca’s Advice on Retaining A+ Employees […]

Getting to Know AMA Tampa Bay’s New President Chris Bush

 Bush Believes that engagement with diverse membership and community will lay groundwork for the marketing industry in Tampa.   Chris’ Career Chris Bush, Director of National Integrated Media Sales at Valassis, is the newly elected President of AMA Tampa Bay and a five-year member. Bush has remained with Valassis for over 30 years and began […]

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Meatloaf Rebranding Finale: How to Make Meatloaf More Exciting

  In attempt to help our buddy, American Meatloaf rebrand himself, we have looked at many beloved loaves around the world as exemplars in hopes that our Loaf will gain some inspiration from his foreign cousins. We have looked at loaves in England, Italy, France, Germany, Bulgaria, Iran, and the Philippines and, wow, did we […]

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Meet our Sponsor, Ryan G Photo – Soon to be Ryan G Productions

  Ryan G Photo, AMA Tampa Bay’s photography sponsor, is a branding company specialized in photos, video production, and web design.  If you’ve attended an AMA Tampa Bay event, you’ve probably been asked to smile for the camera or you’ve seen the post-event slide show on our Facebook page.   It’s the photographer’s job to tell […]

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Get to Know the New Website

Our new website was built with you in mind. It’s interactive and was designed to help Bay Area marketers connect, learn, and grow. Here’s a simple overview of 10 different functions our new site has to offer to help you get the most out of it.   Member’s Only Area Did you know that you […]

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Meet Our Sponsor Odato Marketing Group

      “G-r-r-eat” and Always Getting Better About Rich “They’re G-r-r-eat!” “Please don’t squeeze the Charmin.” “You ate it, Ralph!” These classic lines from a golden age of advertising were among the first words spoken by a diaper-sporting toddler from Pittsburgh named Rich Odato. Rich’s parents say he loved to act out TV commercials […]