Phytel: Master of Technology and Content Marketing

  “You can’t have your cake and eat it too.” This age-old cliché has proven true in life and in business, but not for much longer in some cases. The use of advanced technology has transformed the way businesses operate. Many situations that used to be considered trade-offs have become win-win scenarios, as businesses realize that they can […]


Membership Drive: AMA Tampa Bay Leaders Speak About What Membership Means to Them

One of the main purposes of AMA, like most professional associations, is to offer professional benefits to members by connecting them with one another. While all AMA Tampa Bay members belong to the same professional association, they can benefit for very different reasons, depending on their career goals. AMA Board members offered insight into the […]


Event Planning to Impact ROI: Kingham Signature Events

“Give me six hours to chop down a tree and I’ll spend the first four hours sharpening the ax.” – Abraham Lincoln   Proper planning is everything and Kingham Signature Events takes this concept to heart. While some assume that event planning merely involves selecting fabric colors, attractive decorations, and delicious food, this assumption couldn’t be further from […]


Top Trends and Challenges in Healthcare Content Marketing

  Content marketing in any industry can be a very involved process. The reason is that healthcare content marketing involves many components and challenges, such as content calendar development, keyword research, editing, and approval. Developing great content is only part of the puzzle. Content creators have to also ensure that they’re following certain types of […]


Florida Blue’s Victoria Edwards: Content Strategist

If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional content strategist. Victoria understands the ins and outs of content marketing, search engine optimization, and website management better than most. She can speak eloquently and […]


Storytelling Reinvented Through Video Marketing: Mad Bear Productions

Mad Bear is a video marketing and branding company that uses a mix of video and storytelling to artfully communicate a company’s message and create an emotional connection between a brand and its customers.   Storytelling for the Brand Storytelling is the art of pulling others into a new world. A skilled storyteller will captivate […]


The Tampa Museum of Art: A Cultural Icon & Catalyst for Community Building

Most long-time Tampa Bay residents will agree on one fact: Tampa Bay has been an under-recognized and under-served market for a long time and we’re just now exiting this slump. With about 3 million residents, a diverse population, and a staggering growth rate, Tampa Bay harbors plenty of demand for culture, community, and other benefits […]


Here Are the Real Reasons Why Employees Leave You

AMA has a job board specifically geared toward marketing professionals seeking jobs and seeking employees, so we found it fitting to offer words of wisdom from a seasoned recruiter. For hiring managers who strive to prevent their A+ employees from leaving, executive search expert Olivia DeLuca has valuable advice. DeLuca’s Advice on Retaining A+ Employees […]