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How to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource

x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it is too technical and complicated for a non-expert to do. As a result, they feel forced to pay large monthly retainers to have someone manage […]

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Uber & the Art of Marketing to Millennials

Why is marketing to millennials so important? Millennials, ages 19 to 35, are in the spotlight more than ever. They recently surpassed Baby Boomers as America’s largest generation and most companies are adjusting marketing strategies to build relationships with them. We’ve all heard our fair share of stereotypes about millennials, but successfully marketing to them […]

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How Coca-Cola® Maintains Brand Loyalty in a Changing Environment

Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns, and increased concern over healthy eating and drinking habits. How has Coca-Cola® achieved this?  Christy Amador – Senior Communications Manager at Coca-Cola® will soon explain the answer to […]

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Russ Klein Introduces 4 Marketing Practices to Give Your Strategy a Boost

As marketers, some of us have heard of design targeting, tension advertising, social currency, and integrated marketing. What do they mean? Why do they constitute best practice thinking? American Marketing Association’s CEO Russ Klein coined several of these terms based on his own empirical research, observation, and experience, and has been a pioneer of thought […]

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Event Recap – IKEA’s Approach To Marketing Intelligence

AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a look at how the global furniture company uses consumer research and analysis to shape its customer journey. IKEA’s beginning and why having an outside-in vs. […]

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Member Spotlight: Ashley Carl

AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of other members Ashley, what is your professional background and current position? AC:  Previously served as a Special Assistant to the Orange County Mayor for Intergovernmental […]

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Congratulations Marketer of the Year Winners!

Congratulations To The Winners! Pictures coming soon from this exciting event on March 23, 2016. Florida Hospital Tampa (Agency Partner Chappell Roberts) is awarded Marketer of the Year and winner of the Medical and Healthcare Marketing category!   Florida Hospital Tampa had an emergency room (ER) that was both physically and operationally dated. The physical space hindered the […]

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Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences of other members Wes, what is your professional background and current position? WS:  I’ve been in marketing for 26 years and enjoyed every role I’ve […]

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The AMA Tampa Bay Winning Super Bowl Ad Is…..

AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main […]

Marketer of the Year, Application Guide

Step-by-Step Guide to the Application Process Don’t Delay…Submit Today! Deadline is January 27!Almost a week until the application deadline. Not sure how to start? The Marketer of the Year (MOY) application process is simple and 100% online. It’s about the work and the results, not how fancy your application looks.  Here’s some advice from a […]

Eric Blankenship

Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points), […]

The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across […]

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Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016

  As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor to Forbes, wrote an article about the top digital marketing trends to come in 2016. In a digital age, it’s imperative that marketers understand digital trends, […]