Apps for Marketing Gurus

April 6th, 2014
by, Chiara I. Tedone

There are quite a few apps useful to marketers. The apps listed here focus on organizing information, managing social media, managing contacts, blogging, and web analytics/SEO. This list only scratches the surface in terms of informing marketers about useful apps. However, the apps on this list can be useful to almost any business.

  • Evernote will help you collaborate with peers, organize information, and securely save information in the form of notes, pictures, and web clippings. All of the information you save in Evernote will remain searchable. Information will sync across all of your mobile and desktop devices and you can access it offline as well. This app can help streamline marketing and communication efforts and can aid project coordination and peer to peer communication between team members working remotely, which makes it a marketing team’s dream! Evernote is also compatible with video conferencing software to enable note sharing and a variety of other business software.
  • Flawk and Hootsuite are useful to social media marketers. Flawk will allow you to host live Twitter Q&As with your followers. Hootsuite will enable you to update multiple social media accounts simultaneously and pre-schedule updates.
  • With Contacts+, marketers can easily maintain relationships with clients and other useful contacts. The app links those in your contact list to social and communication networks and allows you to send messages through one of many platforms by syncing the contacts’ profile data and contact information.
  • Feedly & Buffer are two blogging apps that work well together. Feedly is an RSS reader. When using it in conjunction with Buffer, you will be able to read your blogs on Feedly, pre-schedule your blog sharing on Buffer, and do it all from your phone!
  • iAnalytics brings Google Analytics to iPhone users.
  • Spydermate SEO Score Card is another SEO/analytics tool that will score any domain name based on the following data: Domain Authority, Unique Domain Backlinks, Google US Traffic Value, Google US Keywords, Facebook Shares, Twitter Shares, Google+ Shares & Domain Age. The overall SpyderMate SEO Score reveals the percentage of web sites performing worse than the domain that was scored, which is a good way to perform a quick assessment of your competitors’ sites.
  • Analytic, another SEO app, tracks website visitors’ bounce rate, average time on site, average pages per visit, and page views. It reveals visitors’ operating systems and browsers and the countries from which they access your site. It also records whether visitors come from direct traffic, search engines, or referring sites.
  • Website SEO Analyzer generates individual SEO reports on a URL and will provide a breakdown of on-page SEO including Meta data, page headings, images, and alt tags. The app will provide details on the domain, its age, site location, and number of indexed pages. However, it does not provide continuous real time analytics like some of the other apps do.

How Businesses Get in Gear for the Holiday Season

August 19th, 2013

Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays.

Even though the weather in Tampa is hot and summer-like pretty much all year round, the holiday season will be approaching fast. As consumers, we may not even start to think about holiday shopping until at least November, but for advertising and marketing professionals, the season gets an early start.

Planning ahead
Many retailers and businesses start planning for the holiday season sales before the school year begins. So much time and effort is put into planning that they need to have their ideas finished and put into place fairly quickly. You also want to be sure that your campaign is fresh and new. Never recycle ideas from previous years. Tap into your imagination!

Quick changes
You may have noticed that many stores decorate early for various holidays, which means that you see Halloween items in September and Christmas decorations as early as October. When you celebrate Thanksgiving as well, there isn't a whole lot of time for preparation in between. When you're ready for the quick turn-around, everything will go according to plan.

Being ready
When the holiday season actually begins, make sure that you have everything in place to make your seasonal campaign a success. You can even keep your creative juices flowing and do year-round marketing for the holidays.

Make sure that you're ready for anything when it comes to marketing your business professionally and successfully. Keep checking out the AMA Tampa Bay website for more insider tips, tricks and the latest industry news.

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5 Fundamentals of Marketing a Non-Profit

August 12th, 2013

Help your non-profit organization stand out with these smart marketing strategies.

Working with a non-profit organization's budget can turn successful marketing into a challenge. When marketing a non-profit, try these suggestions for helping your message make a big impact.

1. Make sure that you have a strong social media presence. Social media is a simple, effective, and often free way to deliver news, photos, and other marketing material to a vast audience. In fact, "68% of people are more likely to take the time to learn about a charity if they see a friend posting about it on social," according to a  2012 study.

For a look at some non-profits who are achieving social media success, refer to this infographic.

2. Take advantage of Google+. When it comes to web results, Google is where many customers will turn. Does your non-profit have a Google+ profile page, verified address, or linked blog or website? All of these elements can help your non-profit yield higher search results.

3. Figure out how to define success online. Major fundraising requires major funds to place PSAs, commercials, or other media-friendly ads in the public eye. Instead of stretching your budget, use social media to develop grassroots fundraisers, and be prepared to replace dollar signs with metrics in terms of measuring success.

4. Make it easy for followers to take action. If you've captured someone's attention, don't make them dig through status updates or unclear messages to understand how they can help. Make a donation page, email sign-up, or other important marketing material easy to interact with, both on- and offline.

5. Know when to take it to the streets. Sometimes, "grassroots" or street marketing is the best way to get the word out about the good that you do. Figure out if street marketing could benefit your non-profit.

Make the most of your non-profit marketing budget by joining AMA Tampa Bay! Visit our website to learn more about the leading source of information, knowledge sharing and development in the marketing profession for over 60 years.

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Six Tips for Your Marketing Resume

August 5th, 2013

Seeking a career in marketing? Give your resume a boost with these helpful tips! 

Rising above the pack to get noticed by a hiring manager may seem like a challenge, but instead, consider it a chance to sell a potential "client" on a winning brand: you! Make your marketing resume stand out from the crowd with our suggestions.

1. Include a cover letter. You have the opportunity to let your creativity, passion, and style shine through in a well-crafted and concise cover letter. If you don't take advantage of this, a potential employer may wonder whether you will go above and beyond for the company.

2. Keep it simple. Choose a layout, font, style, and overall design that will leave a potential employer dazzled by your ability to execute an ad. After all, your resume is an advertisement – make sure hiring managers will take notice.

3. Don't waste space. Most hiring managers are extremely busy, so former employment that has no bearing on the job you're trying to obtain will just be regarded as wasted space. Keep your job descriptions, past and present, on point. The same goes for your writing samples – sometimes less is more.

4. Triple-check your work. With stacks of applications to review, a grammatical error could be enough to get your resume tossed into the trash. Your brilliant ideas suddenly don't seem as professional when there's a typo or two in the mix.

5. Include a marketing objective statement. An objective statement allows you to summarize exactly what value and services you can provide to the company. A powerful career objective can highlight your best assets in seconds, which is sometimes the length of time hiring managers spend reviewing resumes. Make yours stand out!

6. Highlight quantifiable results. Did you increase ROI or quarterly profits at your last company? Show the ways that you have created measurable results through bulleted lists. By placing an emphasis on quantified, specific accomplishments, you'll set your resume apart from the others. 

Are you ready to get started with a career in marketing? Give your resume a boost by joining AMA Tampa Bay!

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How to Win at Reputation Marketing

July 29th, 2013

Take advantage of reputation marketing to rise above the competition.

The rise of modern technology has allowed for consumers to swiftly react to their experiences at places of business by posting opinions, both positive and negative, to worldwide websites. Turn reputation marketing into a winning strategy for your business with our tips.

What is reputation marketing? 
How many people do you know who have ever left a review for a business on an online site? That's reputation marketing. When it comes to marketing, nothing beats the value of a referral, right? Reputation marketing is basically a referral on the largest scale – and, because of modern technology, it's more important than ever before. 

How can I use reputation marketing to increase my business? 
With reputation marketing, organic results are part of the package. You can't control what consumers post, but you can try to provide them with a positive experience and to encourage positive feedback. 

  • Offer exclusive discounts when customers "check in" on popular apps or "feedback" focused websites.
  • Implement fair, competitive pricing.
  • Place links to your business review pages on the bottom of receipts or in doorways, inviting customers to leave reviews.
  • Develop a social media policy so you know how to handle feedback.
  • Address problems and offer to resolve negative experiences.
  • Make social engagement a focus, and respond to customer feedback on all sites where your business has a presence.

What should I avoid when it comes to reputation marketing? 

  • It can be tempting to try to sway opinions by offering exclusives or free items in exchange for positive feedback, but that is discouraged.
  • If a customer leaves negative feedback about an experience, don't ignore it and do not delete it. Instead, address the issue and offer to resolve it.

 Reputation marketing is just one aspect of a successful marketing strategy. Learn more about marketing for your business by joining AMA Tampa Bay!

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Social Media Updates Marketers Can Take Advantage Of

July 22nd, 2013

Is your business making the most of social media?

Social media updates occur often, so it can be hard to keep up with the latest trend and decide where to focus your marketing efforts. Take advantage of popular new social media trends to develop buzz, increase interaction, and spread the word about your brand.

Facebook Replies and Photo Comments
In recent months, Facebook has rolled out two comment features that marketers can use to their advantage. Replies to comments allow marketers to target specific clients, while with photos on comments, a marketer has the opportunity to place an image directly in front of an individual consumer.

Example 1: A customer has a bad experience at a restaurant and comments on the restaurant's most recent status. With new replies to comments, a manager can reply directly to the individual instead of an entire comment thread.

Example 2: A customer comments on a status or photo post to ask a specific question about a product. Now reply with a photo of the exact product in question. Or, post a status inviting fans to share photos of their favorite products from your business to increase visibility and interaction.

Vine
Six-second films sound like they might be too short to be effective, but Vine has taken the social media world by storm since it was introduced earlier in 2013. Does your business or brand have a strong visual component? Vine could be the perfect place to showcase stores, products, or storylines through mini-videos.

A few tips:

  • Keep the concept to the six-second timeframe.
  • Make your marketing message clear.
  • Take advantage of the features the app offers.
  • Keep your storyline succinct.

Video for Instagram
The filters you know and love, now in 15-second video format. Does your business already have an Instagram following? Give fans a behind-the-scenes tour or sneak peek using Instagram video. Show them how a product is made, or offer an exclusive video discount. Get creative! 

Social media is a valuable way to reach consumers. To learn more about how AMA Tampa Bay can help you use social media to make the most of your business, visit our website today!

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5 Tips for Creating Successful Calls-to-Action

July 15th, 2013

Make the most of your marketing message with a clear call-to-action!

When it comes to your business website, it is essential to create a strong call-to-action. With so much information available online, knowing how to turn Internet consumers into customers can be tricky. So, how do you create a successful call-to-action? Increase your Internet marketing efforts with these 5 tips:

1. Show consumers the value of your business. Whether you run a small firm or a large corporation, the most important aspect of interacting with a potential customer is making it clear that your business can help fulfill a need or satisfy a desire. When crafting your calls-to-action, use clear, concise language to let readers know exactly what your company can offer.

2. Determine your marketing message. Potential customers can end up on your website in any number of ways – from a web search, through a link, or in another roundabout way. Figure out what message you want to convey, and incorporate this theme into every call-to-action.

3. Use action verbs. Your call-to-action should compel readers to do something that will increase conversions. Whether you want to ask potential customers to click, call, register, or buy, it is essential to use strong action verbs in your calls-to-action.  

4. Make the call-to-action stand out on your website. While content is usually king, a call-to-action relies on good design as well as good copy. Enlist a graphic designer to help design an attractive call-to-action template. Think of it as an advertisement – choosing the right color, text, and images can all play a role in helping your call-to-action capture a reader's attention. 

5. Offer a rebate, discount, or exclusive deal to encourage follow-through on your calls-to-action.
Make potential customers feel significant with your calls-to-action! Encourage them to complete a form or follow a link by baiting it with an exclusive offer for discounts, eBooks, white pages, or rebates.

Creating a successful call-to-action will make your website stand out! AMA Tampa Bay can provide valuable resources to help your business achieve marketing success. Learn more about joining our team.

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Insider Secrets of Direct Response Marketing

July 8th, 2013

Smaller businesses may benefit from boosting their direct response marketing campaigns.

While brand recognition may be the advertising gold mine for large companies with a national presence, many businesses that do work on a smaller scale find that their similar efforts don't have quite the same punch. Direct response marketing is often the most fruitful approach in these situations – but not every direct response attempt will bring in the bucks. You need to know the secrets of eliciting a conversion.

  • Establish a clear target audience. If you can picture exactly who you are reaching out to, it will be easier to craft a persuasive ad that leads to an immediate response. Make sure you are speaking to their needs, desires, problems, and concerns.
  • Create an attention getter. This can be a bold headline or a beautiful graphic, but you need to be able to clearly answer the question: "What's drawing eyeballs to this advertisement?" If potential customers aren't stopping and reading, your message is lost.
  • Offer plenty of information. Unlike marketing that only seeks to establish or maintain brand recognition, direct response marketing requires that you include the details. What are you providing? Why should they care? How can they get it?
  • Include a call to action. What do you want your potential customer to do? Lead them easily to the next step, whether it's buying, calling, testing, or consulting.
  • Learn from your mistakes. Direct response marketing results are some of the easiest to analyze. You can measure exactly how many conversions resulted from your efforts. Make time to evaluate each new campaign. Note what works and what doesn't. Go from there.

Learn more about direct response marketing with Kevin Harrington on July 18th! Members get a discounted price and an exclusive opportunity to network with event speakers before the conference begins. Enjoy these benefits when you join AMA today.

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Seeing the Benefits of Street Marketing

July 1st, 2013

Deliver your message directly to your target audience through smart, effective street marketing.

Marketing in a digital age often means taking advantage of online marketing strategies – but the benefits of street marketing should not be ignored. For large and small businesses alike, street marketing can be an efficient, effective means of interacting with potential customers.

When is it time to "hit the streets"?
Street marketing may not be right for every business, but there are a few easy ways to determine if this strategy will benefit your company. Ask yourself the following questions:

  • Will potential customers benefit from interacting with a member of my businesses' marketing team face-to-face?
  • Are there aspects of my business that can be more effectively communicated in person than through alternative marketing channels?
  • Does my target audience include a niche market that could be found in a specific location or at a particular event?
  • Could street marketing help my small business gain attention or increase our publicity?

If your answer to any of the above questions is yes, consider giving street marketing a try. Get started by determining how much of your marketing budget and time should be spent on street marketing. 

How can street marketing help my business grow?
"Grassroots" street marketing efforts offer businesses a unique opportunity – the chance to connect with a targeted audience without relying on a third-party medium, such as Internet ads or television commercials. Businesses can set up a display, marketing table, or banner in a public area where potential customers are congregating.

What are some examples of street marketing tactics?
Street marketing could mean anything from walking door-to-door with a sales pitch to passing out flyers in the middle of a crowded crosswalk. Some examples of street marketing might include:

  • Going to local businesses and asking permission to display posters, stickers, flyers, or other marketing collateral in windows or lobbies
  • Setting up marketing tables at local entertainment events: festivals, concerts, sporting events, etc.
  • Distributing marketing materials at college campuses, parks, or other settings where your marketing message can be delivered to your target market

Learn more about how to make street marketing work for your business – join AMA Tampa Bay today!

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Marketing to Millennials: 5 Things to Keep in Mind

June 24th, 2013

Marketing to Millennials means making the most of modern technologies.

When it comes to young adults in 2013, it seems that almost every one is tech savvy, carrying a smartphone, and has little patience for "old school" marketing strategies replete with impersonal tactics. In order to successfully market to millennial, the group of young adults who came of age during the 1990's-2000's, it is important to take advantage of the modern technology that most millennial interact with each day.

Five Tips for Marketing to Millennials:

1. Control your search engine presence. Many millennial rely on smartphones to search for new restaurants or shops, lawyers or doctors…virtually anything. Post signs in your place of business inviting customers and clients to leave positive reviews on Google, Yelp, Urbanspoon, and other major review websites. 

2. Make use of social media. Offer discounts for FourSquare check-ins, let customers "claim" specials on Facebook, invite staff to post photos of your products on Instagram. Each time someone "likes," retweets, or comments on a post on a social media platform, content is spread further. Furthermore, you are providing a platform for them to offer feedback, which is important to a generation that values the options to voice opinions online.

3. Engage them on a personal level. Millennials might as well be known as the digital generation. Marketing efforts on a personal level are best developed online when it comes to millennial. Whether through engaging them on a social media platform, or developing interactive contests or campaigns that get them sharing, viewing, and talking, successful social engagement is crucial to marketing success.

4. Don't employ mass marketing strategies. In today's world, millennial are used to custom-driven results, from targeted ads in their email inbox to banners across their favorite retail websites that promote the kind of music they recently listened to on a web-based app. Since the Internet is so inter-connected, your marketing should be, too. 

5. Know your customer. Use Google Analytics or a similar tool to find out who your target market is, then target them with custom advertising. The result will be a happy customer, who is only seeing marketing for products he or she actually wants. A happy customer is the best marketing message of all!

Could your business benefit from learning more about marketing strategies? Are you based in the Tampa Bay area? Consider joining AMA Tampa Bay today!

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