Posts Tagged ‘Florida’

How Businesses Get in Gear for the Holiday Season

Monday, August 19th, 2013

Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays.

Even though the weather in Tampa is hot and summer-like pretty much all year round, the holiday season will be approaching fast. As consumers, we may not even start to think about holiday shopping until at least November, but for advertising and marketing professionals, the season gets an early start.

Planning ahead
Many retailers and businesses start planning for the holiday season sales before the school year begins. So much time and effort is put into planning that they need to have their ideas finished and put into place fairly quickly. You also want to be sure that your campaign is fresh and new. Never recycle ideas from previous years. Tap into your imagination!

Quick changes
You may have noticed that many stores decorate early for various holidays, which means that you see Halloween items in September and Christmas decorations as early as October. When you celebrate Thanksgiving as well, there isn't a whole lot of time for preparation in between. When you're ready for the quick turn-around, everything will go according to plan.

Being ready
When the holiday season actually begins, make sure that you have everything in place to make your seasonal campaign a success. You can even keep your creative juices flowing and do year-round marketing for the holidays.

Make sure that you're ready for anything when it comes to marketing your business professionally and successfully. Keep checking out the AMA Tampa Bay website for more insider tips, tricks and the latest industry news.

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Six Tips for Your Marketing Resume

Monday, August 5th, 2013

Seeking a career in marketing? Give your resume a boost with these helpful tips! 

Rising above the pack to get noticed by a hiring manager may seem like a challenge, but instead, consider it a chance to sell a potential "client" on a winning brand: you! Make your marketing resume stand out from the crowd with our suggestions.

1. Include a cover letter. You have the opportunity to let your creativity, passion, and style shine through in a well-crafted and concise cover letter. If you don't take advantage of this, a potential employer may wonder whether you will go above and beyond for the company.

2. Keep it simple. Choose a layout, font, style, and overall design that will leave a potential employer dazzled by your ability to execute an ad. After all, your resume is an advertisement – make sure hiring managers will take notice.

3. Don't waste space. Most hiring managers are extremely busy, so former employment that has no bearing on the job you're trying to obtain will just be regarded as wasted space. Keep your job descriptions, past and present, on point. The same goes for your writing samples – sometimes less is more.

4. Triple-check your work. With stacks of applications to review, a grammatical error could be enough to get your resume tossed into the trash. Your brilliant ideas suddenly don't seem as professional when there's a typo or two in the mix.

5. Include a marketing objective statement. An objective statement allows you to summarize exactly what value and services you can provide to the company. A powerful career objective can highlight your best assets in seconds, which is sometimes the length of time hiring managers spend reviewing resumes. Make yours stand out!

6. Highlight quantifiable results. Did you increase ROI or quarterly profits at your last company? Show the ways that you have created measurable results through bulleted lists. By placing an emphasis on quantified, specific accomplishments, you'll set your resume apart from the others. 

Are you ready to get started with a career in marketing? Give your resume a boost by joining AMA Tampa Bay!

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How to Win at Reputation Marketing

Monday, July 29th, 2013

Take advantage of reputation marketing to rise above the competition.

The rise of modern technology has allowed for consumers to swiftly react to their experiences at places of business by posting opinions, both positive and negative, to worldwide websites. Turn reputation marketing into a winning strategy for your business with our tips.

What is reputation marketing? 
How many people do you know who have ever left a review for a business on an online site? That's reputation marketing. When it comes to marketing, nothing beats the value of a referral, right? Reputation marketing is basically a referral on the largest scale – and, because of modern technology, it's more important than ever before. 

How can I use reputation marketing to increase my business? 
With reputation marketing, organic results are part of the package. You can't control what consumers post, but you can try to provide them with a positive experience and to encourage positive feedback. 

  • Offer exclusive discounts when customers "check in" on popular apps or "feedback" focused websites.
  • Implement fair, competitive pricing.
  • Place links to your business review pages on the bottom of receipts or in doorways, inviting customers to leave reviews.
  • Develop a social media policy so you know how to handle feedback.
  • Address problems and offer to resolve negative experiences.
  • Make social engagement a focus, and respond to customer feedback on all sites where your business has a presence.

What should I avoid when it comes to reputation marketing? 

  • It can be tempting to try to sway opinions by offering exclusives or free items in exchange for positive feedback, but that is discouraged.
  • If a customer leaves negative feedback about an experience, don't ignore it and do not delete it. Instead, address the issue and offer to resolve it.

 Reputation marketing is just one aspect of a successful marketing strategy. Learn more about marketing for your business by joining AMA Tampa Bay!

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Insider Secrets of Direct Response Marketing

Monday, July 8th, 2013

Smaller businesses may benefit from boosting their direct response marketing campaigns.

While brand recognition may be the advertising gold mine for large companies with a national presence, many businesses that do work on a smaller scale find that their similar efforts don't have quite the same punch. Direct response marketing is often the most fruitful approach in these situations – but not every direct response attempt will bring in the bucks. You need to know the secrets of eliciting a conversion.

  • Establish a clear target audience. If you can picture exactly who you are reaching out to, it will be easier to craft a persuasive ad that leads to an immediate response. Make sure you are speaking to their needs, desires, problems, and concerns.
  • Create an attention getter. This can be a bold headline or a beautiful graphic, but you need to be able to clearly answer the question: "What's drawing eyeballs to this advertisement?" If potential customers aren't stopping and reading, your message is lost.
  • Offer plenty of information. Unlike marketing that only seeks to establish or maintain brand recognition, direct response marketing requires that you include the details. What are you providing? Why should they care? How can they get it?
  • Include a call to action. What do you want your potential customer to do? Lead them easily to the next step, whether it's buying, calling, testing, or consulting.
  • Learn from your mistakes. Direct response marketing results are some of the easiest to analyze. You can measure exactly how many conversions resulted from your efforts. Make time to evaluate each new campaign. Note what works and what doesn't. Go from there.

Learn more about direct response marketing with Kevin Harrington on July 18th! Members get a discounted price and an exclusive opportunity to network with event speakers before the conference begins. Enjoy these benefits when you join AMA today.

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6 Reasons Your Networking Isn’t Working

Tuesday, May 21st, 2013

Instead of doing that, try this!

Are you not getting the calls and emails you were expecting after a recent networking session? Does the thought of networking with strangers make you shudder and want to hide under your desk? Don't feel trapped by social and business situations; figure out what you're doing wrong so that you can start networking the right way.

1. The crowd is too big. You may think you can talk to more people in this situation, but you can make more of an impact when there are fewer people in the room. Think of quality versus quantity.

2. You haven't created your identity. In order to hire you, prospective employers need to know who you are. Make yourself known to them by establishing your identity in what you can do for their business. Are you a master wordsmith? Make sure that part of you is noticed.

3. The group is too similar. If the people you're networking with aren't diverse in their careers, you're selling yourself short. Get involved in groups where people come from various business backgrounds so you can broaden your options.

4. It's all about you. Make sure that you're not doing all of the talking and remember that there is 'take' as well as 'give'. Keep in mind that you may be in a position to help someone else make a networking connection.

5. You don't have anything to say. Do your homework. Think about possible conversation topics ahead of the networking event so that you are prepared and able to contribute when the time comes.

6. You're wasting your time. If you keep trying different networking functions and continue to get no results, you need to stop and reevaluate your approach. Perhaps you would be more successful networking online through the plethora of social media platforms.

If you need to brush up on your networking skills, join us for A Networking Event You Won't Want to Miss from 5:30pm to 7:30pm on Wednesday, May 22. This will be an interactive session lead by Clint Babcock of Sandler Training. Sign up now and don't miss out!

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5 Ideas for Sizzling Summer Marketing

Tuesday, May 14th, 2013

Summer is almost here; why not revamp your marketing plans for the year's hottest season?

When the weather is warmer, everyone wants to be outside to enjoy it. Whether they're going to the beach or an outdoor event, there are plenty of opportunities to market to your audience and gain more attention by doing some extra marketing this summer. Follow these five ideas to make your marketing plan sizzle!

  1. Create something new. Add something to your business that was never there before. Try a new display case design for your products, rent a billboard for the summer or add a new feature/section to your website. Changing things up a little can can make a big impact.
  2. Host an event. Take advantage of the nice weather and host a gathering or party to show appreciation to your customers. Make it a BBQ and include families to let them know that you are grateful for their support.
  3. Update your ads/merch. Freshen up your print ads and your next order of t-shirts, pens, or Frisbees with a fun summer theme. Think of beach scenes, sunglasses or even a 4th of July motif in order to switch things up and have a little fun with your promotional items.
  4. Participate. Many towns and cities all over the US have 4th of July parades that local businesses contribute to. Be a part of the festivities this year and create a float. Or, simply decorate your company vehicle and pass out fliers and coupons to encourage potential customers to contact you.
  5. Get prepared. Take some time in the summer to think about your marketing plans for the fall. Planning ahead for Back-to-School sales and fall sports will put you ahead of the game.

Find out what AMA Tampa Bay is doing this summer by checking the events page on our website. If you have any extra time on your hands, look into the possible volunteer opportunities that are available. We look forward to hearing from you!

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5 Tips in Designing a Brand Identity

Tuesday, May 7th, 2013

Developing your brand takes time, thought and creativity.

A brand can consist of an entire corporation or just a single individual. And with that brand, you are telling the masses who you are and what your company is all about all in the context of a word, phrase or image. You also want the message that you're putting forth to be creative and unforgettable. Here are five things to consider when working on the identity for your brand.

1. Decide on a name. This could be the most important factor when it comes to branding. You need a name for your business that conveys what you do while also being catchy and memorable. You may decide to change or update your logo later on, but the name remains the same.

2. Determine your style. Figure out how you want your business to be seen and remembered. You can use bright colors and certain fonts to show your personality. For example, a child care professional may want to use multiple, vibrant colors, while a law firm may opt for simple, clean text.

3. Create a logo. This may take a few tries, but you should come up with lots of variant options for your business logo. Details such as size, font, type, color along with any pictures or images can be mixed and matched until you find your favorite.

4. Define your audience. Do your research to find out the preferences of your target audience. Tailor your brand identity to your potential customers and keep them in mind when creating your company's tagline, for example.

5. Be different. Stand out from your competition in order to be seen and noticed. Keep in mind that there's no rush, so take your time and develop your brand identity so that it is a reflection of you.

Find out everything you need to know about branding and marketing from AMA Tampa Bay's monthly SIG events. Check our website for more information on upcoming lectures and guest speakers.

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Email Marketing Basics for Beginners

Tuesday, April 30th, 2013

Use email marketing as a tool to expand your customer outreach.

If you're not very computer savvy, it's ok; you don't have to be. Don't let something you don't yet understand deter you from promoting your business. Think of it as a challenge and remind yourself that even though the method may be new to you, it's nothing that you can't handle. Follow these steps to get started:

Invest in software
To easily manage your email marketing tasks, invest in software that will set everything up for you, including your list of emails to automatic responses. As a beginner, you should choose a company that will host the software on its own server. Otherwise, you would have to host it yourself, which can be highly technical.

Build your subscribers
Figure out who you're targeting and create a list of contacts. Start with the names of people you know or are involved with and build from there. If you're doing the "cold call" version of emailing, try offering incentives like special deals or coupons for services or provide a free promotional item for the first 100 subscribers.

Create your message
Take the time to focus on the content you're sending. Think about the person opening your email and ask yourself what they would want to see. Should you use a graphic or photo to best convey your message or would including text only be the better option? Depending on what type of message you're trying to send out there, you need to customize your message for your readers.

Power in numbers
The more people that are on your contact list, the better chance you have of someone showing interest in your business or product. Realistically, some people are going to ignore or dismiss your email; that's just a given. So, keep that in mind and continue to build your contacts in order to improve your chances of making a connection.

Share your ideas and connect with other marketing professionals in your area with AMA Tampa Bay. Keep checking our upcoming events page to find out how you can join us to learn even more!

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3 Tips for Marketing Your Medical Practice

Tuesday, April 23rd, 2013

You went to school to study medicine, not marketing. But that doesn't mean you can't learn a few things to help your practice.

Marketing is all about people as well as their wants and needs. As a healthcare provider, you strive to keep your patients healthy and establish a relationship of care and trust. But in order for potential patients to come to you, they need to know that you're available. Short of hiring a professional marketing team, there are things you can do for yourself to get your name out there.

1. Make a plan. Figure out what you goals are for the next year and plan your marketing finances accordingly. If you're just starting out, you may simply need to attract patients. Define (or rethink) your target audience and determine which methods of advertising would be best for your practice.

2. Invest in your business. Update the signage in front of your office as well as any current promotional materials to get yourself noticed. Create a budget that you are comfortable with for your advertising costs. You can buy ads in your local newspaper or radio station as well as advertising through social media. Which brings us to the next point…

3. Get online. If your practice currently doesn't have its own web page and social media pages, start creating them now. There is no reason why you shouldn't have an online presence. Provide your practice's location, contact phone number and any other pertinent information so that it's easily accessible. Above anything else, make sure your website is user friendly for all ages. By doing this, you will reach a much wider audience and you can form online relationships with your current and future potential patients.

Learn more tips on branding and marketing from AMA Tampa Bay. Check out our events page to be sure you don't miss out on any of our upcoming seminars, lectures and contests!

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5 Steps for Getting Publicity for Your Business

Thursday, April 18th, 2013

Learn how to avoid being left in the shadows and try these tips for getting good publicity for your business.

Publicity, not to be confused with advertising, is something that can give your business's image a boost and put your name in the spotlight. They say that there is no such thing as bad publicity, but how do you get it in the first place? 

1. Create a press release. First thing's first, if your business is so new that no one knows your name, let them know. Press releases and press kits full of samples of your work and other information can be sent to various forms of media to be seen by vastly large audiences.

2. Embrace the media. If and when news gets out about your company, you may receive inquiries and more questions. This is good. If a reporter happens to call looking for a story, make sure you take the time to speak with them. Never say no to free publicity.

3. Get involved locally. See if there are any charity drives or school activities in your area that you can donate to. Sponsor a little league team or volunteer as a company to get your name out there in a positive way.

4. Know your social media. Be savvy about online platforms and know which ones you should be on and which ones to avoid so that you're not wasting your time. Get more involved on the social media pages that your customers use.

5. Do some pre-planning. Think ahead and set up Google alerts that will track what is being said about your business online. Manage any negative feedback by providing good customer service.

Find out what events, gatherings and lectures AMA Tampa Bay has in store. Keep in touch with other local professionals in your field by joining and becoming a member or volunteer.

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