Posts Tagged ‘healthcare marketing’
Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreBuilding Your Brand in HealthCare
“Every brand makes promises. When a brand consistently fulfills its promises, it builds brand loyalty.” — Leke Alder, International Author To successfully build or redefine your healthcare brand, there’s a…
Read MoreGoal-Setting For Marketing In Healthcare & Beyond
Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous…
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