By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent […]
There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies and ad-supported content providers. Blocking – What is it? The Internet Advertising Bureau (IAB) defines ad-blocking as the technology that consumers use to prevent the […]
As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?
AMA Tampa Bay hosted a very engaging event on May 19th at the Center Club in Tampa. Russ Klein, CEO at The American Marketing Association, spoke about his experiences from his CMO days with Burger King Corporation, Arby’s Restaurant Group and other well-known brands. If you weren’t at the event, you could have followed the […]
AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven work in 2015. Attendees were welcomed with beautiful views of the Bay Area and jazz music during an opening reception. The dinner ceremony was emceed by […]
AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main […]
As a preview for the 2nd Annual Big Game Ad Watch Party (click here for more information), we did a short interview with our emcee Scott Sheinberg, Executive VP of 22squared. Q: What Super Bowl ad campaigns have you seen in the past that have succeeded in creating a fully three-dimensional ad experience? A: “Dove has been […]
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year. However, there was some concern voiced by users upon launch. Now, Facebook listened to the […]
There are quite a few apps useful to marketers. The apps listed here focus on organizing information, managing social media, managing contacts, blogging, and web analytics/SEO. This list only scratches the surface in terms of informing marketers about useful apps. However, the apps on this list can be useful to almost any business.
by Sean Halter Each year the new AMA President tries to select a "theme" for their year. The theme is supposed to act as a bit of a road map and encompass the strategic goal for which the chapter can strive throughout that year (which runs July-June for some odd reason). This year, I chose the […]
As more readers move from printed newspapers and magazines to online sources, online advertising should become an increasingly important figure in your marketing efforts. If your ideal client base is online, your company needs a presence there too. Reaching potential customers where they already are – their most frequently visited websites and online services – […]
Have you ever been in the bathroom stall and noticed a plaque full of advertising? You probably read it, too! How about when you’re pumping gas at the gas station? Have you ever looked at the back of your baseball ticket and seen an advertisement? Advertisers go out of their way to place ads in […]
Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business isn’t dabbling in the business of dirty advertising? Start with the rules, set out by the Federal Trade Commission Act. The Federal Trade Commission Act […]
We live in a technology oriented society. Four-year-olds can surf the web with ease, flat screen televisions are installed in gas stations, and millions of Americans now cannot live without their smart phones. A smart phone basically gives consumers a computer that they can fit in their pocket and pull out to reference whenever needed. […]
Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and some say no. While Google has not only become a household name–and verb for that matter–it also still has a significant lead over all other […]
This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as we all know, is that advertising in printed newspapers is dropping off. According to eMarketer, 2010 represents the first year that online ad sales surpassed […]