Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent […]

Ad Blocking: Good or Bad for Advertising Industry?

There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies and ad-supported content providers. Blocking – What is it? The Internet Advertising Bureau (IAB) defines ad-blocking as the technology that consumers use to prevent the […]

2016 Presidential Election Marketing Lessons

As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?

The AMA Tampa Bay Winning Super Bowl Ad Is…..

AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main […]

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Facebook: Interactive Articles

Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds.    Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year.  However, there was some concern voiced by users upon launch. Now, Facebook listened to the […]

Where to Purchase and Display Online Advertising

As more readers move from printed newspapers and magazines to online sources, online advertising should become an increasingly important figure in your marketing efforts. If your ideal client base is online, your company needs a presence there too. Reaching potential customers where they already are – their most frequently visited websites and online services – […]

Creative Advertising Placements (and why they work!)

Have you ever been in the bathroom stall and noticed a plaque full of advertising? You probably read it, too! How about when you’re pumping gas at the gas station? Have you ever looked at the back of your baseball ticket and seen an advertisement? Advertisers go out of their way to place ads in […]

Keeping Clean: Complying with Advertising Laws

Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business isn’t dabbling in the business of dirty advertising? Start with the rules, set out by the Federal Trade Commission Act. The Federal Trade Commission Act […]

Is Bing Gaining on Google?

Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and some say no. While Google has not only become a household name–and verb for that matter–it also still has a significant lead over all other […]

Newspapers are Dying and It’s Our Fault

This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as we all know, is that advertising in printed newspapers is dropping off. According to eMarketer, 2010 represents the first year that online ad sales surpassed […]