Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent […]

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Sweet Tips on Social Media Marketing from Krispy Kreme®

Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley O’Brien – Krispy Kreme’s Director of Social Media Marketing – the reason for Krispy Kreme’s success revolves around how the company chooses social media channels, […]

Brand Ambassador Programs – Tips from Coca-Cola

AMA Tampa Bay welcomed Christy Amador – Coca-Cola’s Sr. Communications Manager – as its guest speaker for the chapter’s June lunch event, which was held on Thursday, June 16th. More than 100 marketers attended the luncheon at Tampa’s Crowne Plaza Westshore Hotel. “Everybody Needs to Feel Love” Amador leads Coca-Cola’s Brand Ambassador Program. The program’s […]

How IKEA uses Analytics to Shape the Customer Journey

On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has visited IKEA knows it is far from the typical furniture retailer. The reason has much to do with data, and Lunghi sits at the helm of IKEA’s data collection and analysis.

1st AMA Tampa Bay Hall of Fame Award goes to…

The  AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as the inaugural winner of AMA Tampa Bay’s Hall of Fame. Publix Super Markets has a tradition of distinguishing themselves in the marketing community with campaigns […]

The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across […]

Getting to Know AMA Tampa Bay’s New President Chris Bush

 Bush Believes that engagement with diverse membership and community will lay groundwork for the marketing industry in Tampa.   Chris’ Career Chris Bush, Director of National Integrated Media Sales at Valassis, is the newly elected President of AMA Tampa Bay and a five-year member. Bush has remained with Valassis for over 30 years and began […]

Meatloaf Rebranding Finale: How to Make Meatloaf More Exciting

  In attempt to help our buddy, American Meatloaf rebrand himself, we have looked at many beloved loaves around the world as exemplars in hopes that our Loaf will gain some inspiration from his foreign cousins. We have looked at loaves in England, Italy, France, Germany, Bulgaria, Iran, and the Philippines and, wow, did we […]

Marketing vs. PR Event Recap & Key Takeaways

The marketing vs. PR debate of 2015 is over. All panelists left free of black eyes and other wounds. If you’re looking for war, watch Game of Thrones instead of a Marketing vs. PR debate because the all panelists agreed that marketing and PR both need and complement each other. Panelists did disagree on some […]

Meatloaf Rebranding Underway: Part 5 – The Philippines

Filipino Loaf: Embutido In our meatloaf rebranding mission, we’ve traveled the world to look at countries where Loaves are extremely popular and not playing second fiddle to another food (as Loaf does to Hamburger here in the U.S.). Our last stop was Iran. There were plenty of spices, side dishes, and delicious extras tied to […]