Top Trends and Challenges in Healthcare Content Marketing

  Content marketing in any industry can be a very involved process. The reason is that healthcare content marketing involves many components and challenges, such as content calendar development, keyword research, editing, and approval. Developing great content is only part of the puzzle. Content creators have to also ensure that they’re following certain types of […]

Florida Blue’s Victoria Edwards: Content Strategist

If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional content strategist. Victoria understands the ins and outs of content marketing, search engine optimization, and website management better than most. She can speak eloquently and […]

Goal-Setting For Marketing In Healthcare & Beyond

Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous deliberation. Understanding that the key to success is not in squashing goals and moving on but in setting them so that each marketing effort serves […]