By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health […]
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent […]
By Erin Hardy. AMA Tampa Bay welcomed Miri Rodriguez (@MiriRod), Microsoft’s Delivery Development Lead in Social Media and Communities, as the guest speaker on Thursday, January 26. Approximately 100 attendees enjoyed Rodriguez’s expert insights on using social media to tell a brand’s story during the Chapter’s monthly Keynote luncheon. Go Back to Basics: Your Brand’s […]
By Mike Stephenson The AMA Tampa Bay Marketer of the Year event is approaching and here’s your chance to help. Share hashtag #MOYAMA between now and Feb. 15 to help promote the annual awards ceremony. Each time you share the hashtag you’ll be entered into an AMA Tampa Bay contest drawing for the national AMA’s […]
By Erin Hardy Having a solid social media strategy and plan is no longer an addition to traditional marketing methods. Major brands like Microsoft understand that social media is a core component of any marketing campaign. Miri Rodriguez—Microsoft’s Delivery Development Lead in Social Media and Communities—sees every shift in what audiences want from brands, and […]
By Gary Beemer Recently AMA Tampa Bay hosted Kerry O’Shea Gorgone – writer, attorney and educator – at our keynote speaker luncheon where she discussed how to keep live streaming legal. So why is it important to live stream – and more importantly – how do you do so successfully without inadvertently harming your brand […]
By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways to do that is to use social media to build your email marketing list. Only 4 percent of companies rate their email performance as excellent, […]
As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?
Imagine being told to create roughly 1,000 pieces of unique content from just 30. Imagine that your supervisors, your colleagues, and the public will judge the quality of your newly created content, and that the quality of your content will impact your company’s success. Welcome to the world of a social media manager. They face […]
Why the Buzz on Snapchat? From Marketing Land to Social Media Today, the coverage of Snapchat’s evolution is constantly in the news. From the White House to the Emmy’s, Snapchat has been adopted for its fleeting but compelling visual experience and its strong connection with Millennials. Why all the hype? This was just a teen app […]
3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all three are using technology to gain more exposure. Personalizing Messages Toyota launched a new Facebook campaign that serves custom videos/messages to users based on their […]
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year. However, there was some concern voiced by users upon launch. Now, Facebook listened to the […]
Mad Bear is a video marketing and branding company that uses a mix of video and storytelling to artfully communicate a company’s message and create an emotional connection between a brand and its customers. Storytelling for the Brand Storytelling is the art of pulling others into a new world. A skilled storyteller will captivate […]
Lincoln vs. Douglas, Kennedy vs Nixon, Obama vs. Romney, and now marketing vs. PR. Witness history in the making and join us on May 21st at Hilton Westshore to debate one of the most contested topics in our industry. In preparation for the debate we asked Chapter Presidents Jennie Jordan (AMA Tampa Bay) and Chad […]
There are quite a few apps useful to marketers. The apps listed here focus on organizing information, managing social media, managing contacts, blogging, and web analytics/SEO. This list only scratches the surface in terms of informing marketers about useful apps. However, the apps on this list can be useful to almost any business.