How to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource

x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it is too technical and complicated for a non-expert to do. As a result, they feel forced to pay large monthly retainers to have someone manage […]

Member Spotlight: Kristin Whitaker

AMA Tampa Bay’s Member Spotlight: Kristin Whitaker, Chief Advancement Officer at Girl Scouts of West Central Florida A monthly feature for our members to learn from the insight and experiences of other members Kristin, what is your professional background and current position? KW:  Since graduating from the University of South Florida with a degree in Mass […]

Member Spotlight: Ashley Carl

AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of other members Ashley, what is your professional background and current position? AC:  Previously served as a Special Assistant to the Orange County Mayor for Intergovernmental […]

Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences of other members Wes, what is your professional background and current position? WS:  I’ve been in marketing for 26 years and enjoyed every role I’ve […]

Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016

  As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor to Forbes, wrote an article about the top digital marketing trends to come in 2016. In a digital age, it’s imperative that marketers understand digital trends, […]

Membership Drive: AMA Tampa Bay Leaders Speak About What Membership Means to Them

One of the main purposes of AMA, like most professional associations, is to offer professional benefits to members by connecting them with one another. While all AMA Tampa Bay members belong to the same professional association, they can benefit for very different reasons, depending on their career goals. AMA Board members offered insight into the […]

Florida Blue’s Victoria Edwards: Content Strategist

If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional content strategist. Victoria understands the ins and outs of content marketing, search engine optimization, and website management better than most. She can speak eloquently and […]

The Tampa Museum of Art: A Cultural Icon & Catalyst for Community Building

Most long-time Tampa Bay residents will agree on one fact: Tampa Bay has been an under-recognized and under-served market for a long time and we’re just now exiting this slump. With about 3 million residents, a diverse population, and a staggering growth rate, Tampa Bay harbors plenty of demand for culture, community, and other benefits […]

Getting to Know AMA Tampa Bay’s New President Chris Bush

 Bush Believes that engagement with diverse membership and community will lay groundwork for the marketing industry in Tampa.   Chris’ Career Chris Bush, Director of National Integrated Media Sales at Valassis, is the newly elected President of AMA Tampa Bay and a five-year member. Bush has remained with Valassis for over 30 years and began […]

Meatloaf Rebranding Finale: How to Make Meatloaf More Exciting

  In attempt to help our buddy, American Meatloaf rebrand himself, we have looked at many beloved loaves around the world as exemplars in hopes that our Loaf will gain some inspiration from his foreign cousins. We have looked at loaves in England, Italy, France, Germany, Bulgaria, Iran, and the Philippines and, wow, did we […]

Marketing vs. PR Event Recap & Key Takeaways

The marketing vs. PR debate of 2015 is over. All panelists left free of black eyes and other wounds. If you’re looking for war, watch Game of Thrones instead of a Marketing vs. PR debate because the all panelists agreed that marketing and PR both need and complement each other. Panelists did disagree on some […]

Meatloaf Rebranding Underway: Part 5 – The Philippines

Filipino Loaf: Embutido In our meatloaf rebranding mission, we’ve traveled the world to look at countries where Loaves are extremely popular and not playing second fiddle to another food (as Loaf does to Hamburger here in the U.S.). Our last stop was Iran. There were plenty of spices, side dishes, and delicious extras tied to […]