Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health […]

Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent […]

Chatbot Assists in Marketing and Sales

Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana a question you have used a chatbot. The conversation can be text based or spoken conversation. When used properly, the dialogue is so natural that […]

The AMA Tampa Bay Winning Super Bowl Ad Is…..

AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main […]

Facebook Marketing Image

Facebook: Interactive Articles

Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds.    Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year.  However, there was some concern voiced by users upon launch. Now, Facebook listened to the […]

The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across […]

Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016

  As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor to Forbes, wrote an article about the top digital marketing trends to come in 2016. In a digital age, it’s imperative that marketers understand digital trends, […]

10 Tips for Creating Engaging Videos

When working on a video project, you need to be in storyteller mode. Importantly, you’re not just imparting information; you’re crafting a story that you hope will connect with specific audiences on some significant level. The challenge is that there are many variables that can prevent that connection from happening: bad lighting, a nervous interview […]

Why Rebrand AMA Tampa Bay?

We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are just some of the comments:     Explaining Reasons for Rebranding In order to provide more perspective,  some board members and volunteers have chimed in: […]

The Buzz About Brand Journalism

What is brand journalism? Many marketers are curious about how brand journalism can impact their careers, companies, and clients. Soon, Lisa Arledge Powell, renowned brand journalism expert, will share her knowledge with us at our next event on March 27.  Mrs. Powell already answered a few of our basic questions about brand journalism, but there’s […]

3 Ways to Get Millennials Into Your Doctor’s Office

I am only one person and do not aim to speak on behalf of all Millennials (young adults born between 1980 and 1999). However, I’ll have you know that I did just score a 94% on the How Millennial Are You quiz conducted by the Pew Research Center (http://www.pewresearch.org/quiz/how-millennial-are-you/results/). This is a great resource, by […]