Announcing Marketer of the Year Finalists

Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and agencies and they are finalists for the coveted Marketer of the Year awards. From the list of finalists, category winners will be announced on Thursday, […]

Visual marketing and communications: How to make photos and graphics

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health […]

Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent […]

Microsoft's Miri Rodriguez @MiriRod

Microsoft® Event Recap: Tell Your Story Through Customer Experiences

By Erin Hardy. AMA Tampa Bay welcomed Miri Rodriguez (@MiriRod), Microsoft’s Delivery Development Lead in Social Media and Communities, as the guest speaker on Thursday, January 26. Approximately 100 attendees enjoyed Rodriguez’s expert insights on using social media to tell a brand’s story during the Chapter’s monthly Keynote luncheon. Go Back to Basics: Your Brand’s […]

AMA Tampa Bay launches #MOYAMA contest

By Mike Stephenson The AMA Tampa Bay Marketer of the Year event is approaching and here’s your chance to help. Share hashtag #MOYAMA between now and Feb. 15 to help promote the annual awards ceremony. Each time you share the hashtag you’ll be entered into an AMA Tampa Bay contest drawing for the national AMA’s […]

Golfers: Let’s Support USF AMA Chapter Students while playing Golf!

The American Marketing Association has collegiate Chapters across the country that provide student members the opportunity to gain practical marketing experience before they enter the workforce. Our local USF AMA Chapter has over 100 members and strives to stay relevant on campus and improve the Chapter each year with various committees such as social impact, […]

Event Preview: Why Microsoft Keeps It Real on Social Media

By Erin Hardy Having a solid social media strategy and plan is no longer an addition to traditional marketing methods. Major brands like Microsoft understand that social media is a core component of any marketing campaign. Miri Rodriguez—Microsoft’s Delivery Development Lead in Social Media and Communities—sees every shift in what audiences want from brands, and […]

2nd Annual Hall of Fame Winner: Tampa Bay Lightning

AMA Tampa Bay will honor the Tampa Bay Lightning with the 2nd Annual Hall of Fame Award during the Marketer of the Year ceremony on March 2nd. This award acknowledges a commitment to excellence as a local brand in Tampa Bay. Eric Blankenship, VP of Marketing, will accept the award at the event. Blankenship recently […]

How email marketing still packs a mighty punch

By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways to do that is to use social media to build your email marketing list. Only 4 percent of companies rate their email performance as excellent, […]

Must-Knows About Live Streaming – Join Us!

According to former heavyweight boxing champion Mike Tyson, “Everybody has a plan until they get punched in the mouth.” If you plan on using LIVE social media as part of your marketing plan, you may be setting yourself up for a sucker punch. If that’s something you’d rather avoid then register today for AMA Tampa Bay’s December 8th […]

The Marketer’s Job Hunt 103

As a job seeker looking for a marketing position, time is precious. The last thing you want to do is spend time updating your skill set, but it may be the single most important thing that you do. You’ve probably developed a good deal of evergreen marketing knowledge over your career, but potential employers also […]