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Marketing Minefield: How to Successfully Market Healthcare under Evolving Privacy Regulations
Thursday, October 27 from 7:30 a.m. to 9:30 a.m.
Hilton St. Petersburg Carillon Park
950 Lake Carillon Dr.
St. Petersburg, FL 33716
Click here to download the presentation from this event.
Healthcare marketing is complex and could become more so in the near future with the Federal Health Information Technology (HITECH) final regulations that are expected to be announced later this Fall. Additionally, there are 20 consumer privacy bills currently working their way through the House and Senate. If you want to stay informed on the impact of these developments on your marketing plan then you will want to join AMA Tampa Bay for a special breakfast event.
Our speaker will be Claire DeMatteis, Catalina Marketing’s Executive Vice President & General Counsel. DeMatteis’ expertise is focused in the areas of legislative and regulatory lobbying and business development matters in the public and private sectors. Prior to joining Catalina, DeMatteis served as senior counsel to US Senator Joseph R. Biden, Jr. In this role, DeMatteis was responsible for coordinating Senator Biden’s public policy positions and activities between his Washington DC and Delaware offices. Additional political experience includes serving as assistant legal counsel to former Delaware Governor Michael N. Castle. DeMatteis has been involved with healthcare regulations including HIPAA, ARRA/HITECH, FDA/DDMAC, Anti-Kickback and State issues.
AMA Tampa Bay’s Healthcare Marketing Shared Interest Group (SIG) was formed with the specific mission to bring added value to our membership by sharing, educating and igniting a passion and understanding of healthcare marketing. Our topics are selected based on current events and legislation affecting the healthcare industry and the healthcare marketer.
Ms. DeMatteis will cover these specific topics:
- Learn the latest on the Health Insurance Portability and Accountability Act (HIPAA) and the Federal Health Information Technology (HITECH) final regulations, which are expected to be announced later this fall.
- Hear about the latest FDA medical privacy protections and enforcement actions.
- Find out which of the 20 House and Senate Consumer Privacy bills currently before Congress may impact your business.
- Explore how these Federal measures impact Florida’s state laws and what that means for local healthcare.
To register for this event, please visit http://tinyurl.com/AMATBreghcprivacy.
CANCELLATION POLICY: Cancellations will be accepted up to one week in advance of an event minus a $5.00 service charge. Cancellations must be done by the registrant online in the Cvent registration system. You can access your registration in Cvent using your confirmation number, which can be found in the registration confirmation email. No cancellations or refunds will be accepted the week prior to the event.
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